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VMR Data Services

The Right Data Gets the Right Value

VMR is a leading provider of used car and truck values in the U.S. and Canada.  Values are derived from hundreds of thousands of reliable data points from wholesale and retail markets using our exclusive Value-Tracktm valuation system.  It collects, compiles, compares, and generates market values for every model. This data passes through our exclusive external data filters to apply market based adjustments based on factors such as incentives, inventory, fuel costs and certain economic indexes.  Finally, it is analyzed by market specialists, adjusted when necessary, and packaged for delivery.

vmr data flowchart
Our data is relied upon by dealers, content aggregators, law firms, governments, market research companies, non-profits, and other entities that require fully curated and verified data. U.S. and Canadian datasets offer distinct values with models and equipment features that are unique to each market.

Broad Coverage

Late Model 2008-2022
Older Models 1991-2007
Postwar Collector 1946-1990
Prewar Classic 1910-1942
Exotic Cars 1991-2022


Monthly or Bi-Monthly Updates 
VMR Branded
Licensee Branded
  Condition Adjustments


Current Data
Annual w/Updates
Historical Time Series

Easy Data Integration

Our focus is on the assembly, compilation, and curation of data. All data are delivered as simple, delimited-field files ready for easy integration into your own systems. Custom projects - contact us for custom quotes.


One size does not fit all.  We offer flexible update schedules from 2X/year to 12X/year. Our standard Trade-In/Wholesale/Retail format can also be extended to adjust to different condition levels such as Rough, Fair and Excellent, specific to each model.  In addition, you can opt for VMR branded data or brand it as your own, with the ability to adjust values based on your specific needs.